If you build it people might come, but more likely — without marketing — they’ll have no idea your program exists. Even if they know it exists, they might not understand it or think it isn’t for them. Good marketing ensures people can easily find and access the services they need, maximizing the efficiency of public programs and the positive impact they have on the folks they serve.

In 2015, then-state legislator Tobias Read was the lead sponsor for House Bill 2960, proposing creation of a statewide savings programs for workers whose employers don’t offer retirement plans. The Bill was signed into law that June. In 2016 Read was elected State Treasurer, and in 2017 he oversaw the program’s start, as OregonSaves accepted first contributions. In January of 2018 the program went live statewide, rolling out first to employers with 100 or more employees and no plan. The rest, as they say, is history unfolding. Please join us for a current view!