Telecommuting and virtual meetings are here to stay, but not everyone benefits equally from these new technologies. For some, Zoom and Microsoft Teams just aren’t going to work. Outreach for certain audiences can only be successful if folks show up in person.

I once began a conversation with a marketing firm by asking, “Where should we advertise to get the best bang for our buck?” They answered the question with their own question, “How much money do you have?”