Employer buy-in is essential to the success of state-sponsored auto-IRA programs, but getting the attention of busy employers isn’t easy, especially across different geographies and industries. So how do you find them and help them get onboard? We share six proven approaches that work.

Joel Metlen is a pioneer of the state facilitated retirement savings space, joining OregonSaves in September of 2016. Stepping into a very entrepreneurial space within the Treasurer’s office, Joel helped establish the program’s marketing plan and direction, shaped its outreach and engagement approach, and worked tirelessly in the early days to ensure the program would get off the ground in good shape with both employers and employees. We talk with Joel here about best practices around outreach and engagement.