Defaults and Anchors are powerful because they operate on three behavioral principles. They make choices easy. They provide an implicit endorsement. And they endow users with a status quo that they have to actively choose to change. How can you use defaults and anchors to give your users a big nudge toward better outcomes? With Perry Wright of Duke University.

Defaults and Anchors are powerful because they operate on three behavioral principles. They make choices easy. They provide an implicit endorsement. And they endow users with a status quo that they have to actively choose to change. How can you use defaults and anchors to give your users a big nudge toward better outcomes? With Perry Wright of Duke University.

Lack of affordable housing is an issue across the nation that is impacting the economic stability of individuals, families, and whole communities. Zoning is often blamed as one of the key barriers to building more homes. The state of Oregon is on the cusp of implementing a major, innovative change in zoning law that could help address the problem.