Michael Parker with OregonSaves, and John Adler with NYC’s Office of Pension and Investments share their experiences and expertise on state-facilitated retirement savings programs.

When it comes to state retirement savings initiatives, states are learning from one another and looking to each other for guidance. And that’s a good thing.

If you build it people might come, but more likely — without marketing — they’ll have no idea your program exists. Even if they know it exists, they might not understand it or think it isn’t for them. Good marketing ensures people can easily find and access the services they need, maximizing the efficiency of public programs and the positive impact they have on the folks they serve.