If you build it people might come, but more likely — without marketing — they’ll have no idea your program exists. Even if they know it exists, they might not understand it or think it isn’t for them. Good marketing ensures people can easily find and access the services they need, maximizing the efficiency of public programs and the positive impact they have on the folks they serve.

Buckle up friends, we got a chex mix bowl of goodies this week:

• Cerulli Associates’ Anna Fang – on the secret desires of corporate plan sponsors

• Fresh state stats – funded accounts up 36% year to date

In her role as a Senior Analyst at Cerulli Associates, Anna focuses on the retirement markets through a private sector lens. What’s on offer? What do adoption rates look like? What do plan sponsors and employees need – and how can providers meet those needs effectively? Come with us behind the scenes as Anna shares some of her recent findings and future focus.